Artwork Help
When preparing files for printing, one of the most common questions is: What’s the difference between raster and vector artwork?
Understanding this helps ensure your project looks sharp, professional, and exactly how you imagined.
What it is: Raster images are made up of tiny squares of color, called pixels.
Common file types: JPG, PNG, GIF, TIFF, PSD
Best for: Photos, web graphics, or artwork with lots of shading and detail
Limitations: Raster images lose quality when enlarged — they can look blurry or “pixelated.”
👉 Example: A photograph taken with your phone or downloaded from the internet.
What it is: Vector files are built from lines, shapes, and mathematical formulas instead of pixels.
Common file types: AI, EPS, SVG, PDF (when saved properly)
Best for: Logos, text, illustrations, and designs that need to be scaled to any size
Advantages: Vector artwork can be enlarged to the size of a billboard or reduced to a business card without losing quality.
👉 Example: Your company logo, designed in Adobe Illustrator or CorelDRAW.
Logos, text, and graphics should always be provided in vector format for the best results.
Photos or complex images will remain raster, but should be sent at the highest resolution possible (300 DPI at final print size is standard).
Providing the right file type helps us deliver sharper prints, faster turnaround, and fewer artwork issues.
No worries! Send us your file and our team will check it for you. If needed, we can help convert raster artwork into vector format to make it print-ready.
